EDUCATION PHILOSOPHY
Based on the principles of caring, credible, competent, competitive, customer delight, a transcendental humanism philosophy that is the soul of Kompas Gramedia, and the spirit of nationality, UMN provides space for students to be a humanist intellectual, ready to face change, compassionate, intelligent and creative global-minded, virtuous and beneficial to stakeholders, the development of science, and society. UMN is always open and sensitive to developments in technology, science, and the profile of graduates. The learning process is no longer making lecturers as the only source of information, but rather the embodiment of Student-Centered Learning which makes up every part of UMN as a place for students to actively explore knowledge, skills, and competencies related to their field to support Lifelong Learning.
OUTCOME-BASED EDUCATION
Outcome-Based Education (OBE) is an approach that emphasizes the sustainability of the learning process where at the end of the study, each student must be able to achieve the goals set by the Visual Communication Design Study Program.
EXPECTED LEARNING OUTCOME
| ELO No | Expected Learning Outcome (ELO) Department of Visual Communicaton Design |
|---|---|
| ELO-1 | Able to identify religious value, good personality and nationalism spirit to work in specialization of Visual Communication Design professions. |
| ELO-2 | Able to apply principle knowledge of Visual Communication Design in design practice. |
| ELO-3 | Able to determine idea and design creation in independent and/or group works. |
| ELO-4 | Able to combine visual varieties in design creation though traditional and/or digital techniques |
| ELO-5 | Able to decide design creation through process of knowledge, data gathering, and design analysis. |
| ELO-6 | Able to conceptualize solution for visual communication problem through research methodology and scientific writing. |
| ELO-7 | Able to manage Visual Communication Design project with entrepreneurship spirit and international knowledge/insight. |
| ELO-8 | Able to create and produce visual communication design products. |
| CP No | Capaian Pembelajaran (CP) Program Studi Desain Komunikasi Visual |
|---|---|
| CP-1 | Mampu mengidentifikasi nilai keagamaan, berbudi perkerti luhur dan berkebangsaan untuk menjalankan pekerjaan sesuai bidang keahlian Desain Komunikasi Visual. |
| CP-2 | Mampu menerapkan pengetahuan prinsip dasar Desain Komunikasi Visual dalam praktik berkarya. |
| CP-3 | Mampu menentukan gagasan karya dan desain secara individu ataupun dalam kelompok kerja. |
| CP-4 | Mampu mengkombinasikan ragam visual dalam karya dengan teknik tradisional atau digital. |
| CP-5 | Mampu memutuskan karya desain berdasarkan pengetahuan terhadap proses, data, dan analisis desain. |
| CP-6 | Mampu mengkonsepkan solusi permasalahan komunikasi visual melalui metodologi riset dan penulisan ilmiah. |
| CP-7 | Mampu memanajemen proyek desain komunikasi visual dengan jiwa kewirausahaan dan berwawasan Internasional. |
| CP-8 | Mampu menciptakan karya dan produksi desain komunikasi visual. |
| Level 1 (Basic Level Learning - Foundation) |
|---|
| Able to accept and understand religious values, nationality, and professional work ethics, as well as social care through the values of Caring, Credible, Competent, Competitive, and Customer Delight, to carry out work according to their field of expertise on a national and global scale. |
| Understand the basic principles and knowledge of the art and design process. |
| Able to combine design elements such as composition, color, texture, characters, and visual ideas as a visual solution in a basic understanding of Visual Communication Design. |
| Able to produce visual varieties in form of verbal, graphic, written, and communicative models using manual (traditional) or digital techniques. |
| Able to communicate, produce, and present ideas independently or in groups. |
| Level 2 (Intermediate Level Learning - Major) |
|---|
| Able to understand and carry out the process stages in visual communication design from visual analysis, design methods to production. |
| Understand Visual Communication Design problems by considering historical, social, psychological, cultural aspects, and business in the design process. |
| Visual Brand Design | Interaction Design |
|---|---|
| Able to understand and apply visual brand design in various forms and media. | Able to understand and apply interactivity in various forms and media. |
| Able to create visual brand designs by emphasizing the visually artistic side, media exploration, and production techniques through all stages of design development and production. | Able to create interactive media designs and game designs by emphasizing the visually artistic side, gameplay, and interactivity throughout all stages of production. |
| Level 3 (Advanced Learning - Advance) |
|---|
| Able to analyze visual communication problems and solve problems through research methodology and scientific writing. |
| Able to start a business and manage an independent business with entrepreneurial principles in the field of Visual Communication Design. |
| Visual Brand Design | Interaction Design |
|---|---|
| Able to master visual and communication concepts in advertising and campaigns for business and social entities. | Able to master the concept of immersion and interactive media for game design and design in interactive media. |
| Able to manage brand visual design projects and all projects related to graphic design. | Able to manage interactive media projects, games, and all projects related to multimedia. |
| Level 4 (Final Level Learning - Final Year Application) / Final LO |
|---|
| Able to present and examine designs in the form of visual communication as innovative problem solving using strong concepts and aesthetic values through a global and entrepreneurial perspective that includes identity, information, and persuasion as individuals or groups. |
LIFELONG LEARNING
| No. | Key Competence Lifelong Learning | ELO1 | ELO2 | ELO3 | ELO4 | ELO5 | ELO6 | ELO7 | ELO8 |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Communication in the mother tongue | v | v | v | |||||
| 2 | Communication in foreign language | v | v | v | |||||
| 3 | Mathematical competence and basic competences in science and technology | v | v | v | |||||
| 4 | Digital competence | v | v | v | |||||
| 5 | Learning to learn | v | v | v | |||||
| 6 | Social and civic competences | v | v | v | |||||
| 7 | Sense of initiative and entrepreneurship | v | v | ||||||
| 8 | Cultural awareness and expression | v | v | v |
INDUSTRIES' NEEDS RELATED TO ELO
| Job Title/Professional | Job Description | ELO | Concentration Courses | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |||
| Graphic Designer | Design a visualization of concepts and layout | V | V | V | V | V | V | Visual Brand Design | ||
| Art Director | Design and be responsible for the visual concept of visual advertising | V | V | V | V | V | V | |||
| Creative Director | Design and be responsible for creative and media strategies. | V | V | V | V | V | V | V | V | |
| Copywriter | Design persuasive words as the main support in advertising | V | V | V | ||||||
| Junior Designer | Design a visualization of translating brand concepts | V | V | V | V | |||||
| Senior Designer | Design and be responsible for creative concepts and brand visuals | V | V | V | V | V | V | |||
| Technopreneur | Design, be responsible and run the development of a creative industry-based business | V | V | V | V | V | V | V | V | |
| Asset Designer | Designing visual media assets both digital and non-digital interactive | V | V | V | V | V | V | Interaction Design | ||
| Junior Designer | Design visualization of interactive concept translation | V | V | V | V | |||||
| Senior Designer | Designing and being responsible for creative concepts and interactive media | V | V | V | V | V | V | |||
| User Experience (Ux) Designer | Perform user tests on interactive media | V | V | V | V | V | V | V | ||
| Art Director | Designing and being responsible for the interactive concepts of the media | V | V | V | V | V | V | V | V | |
| Interaction Design | Design and be responsible for patterns and concepts of interaction on interactive media | V | V | V | V | V | V | V | ||
Core Competencies of Visual Brand Design (VBD)
Mastering visual and communication concepts in branding, advertising, and campaigns by creating communication designs that emphasize the visually artistic side, media exploration, and production techniques through all stages of design development and production including:
1. Translating the client brief into the design concept
2. Develop and communicate design concepts (Brainstorming)
3. Designing work based on the brief
4. Determine the material design work
5. Present the design results
6. Forming a dummy and/or prototype
7. Working on the final artwork in various designs
8. Evaluating the design work
9. Recommending convincing arguments against the design work to the client
10. Administer and managing production work teams
Core Competencies of Interaction Design (ID)
Mastering the concepts of immersion and interactivity for design in interactive media by emphasizing the visually artistic side, gameplay, and interactivity through all stages of production, including:
1. Produce products in the form of interactive media
2. Solve problems creatively based on design principles, whether through research, practical solutions, aesthetics, and conceptual knowledge
3. Communicate ideas and interact with audiences verbally, visually, in writing, and interactively
4. Able to execute technically, aesthetically, and make conceptual decisions based on an understanding of the principles of art & design
5. Evaluate their work in a professional manner
6. Understand and adapt the dynamics that occur in the development of interactive digital art & design
7. Learn the professional skills and attitudes needed to compete globally in the art & design field
FINAL PROJECT COURSE
