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Jakarta is a multicultural city, and this diversity greatly contributes to its rich cultural landscape. Kampung Tugu adds to this richness with its unique traditions, cuisine, and arts, making it an attractive destination for tourists. However, many residents in the Greater Jakarta area (Jabodetabek) remain unaware of Kampung Tugu’s location, and some hold misconceptions about it. Through the creation of this branding, Kampung Tugu can establish a fresh new image while preserving the essence of its cultural identity.