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The Kamoro culture is unique and cannot be found among other tribes in Papua, making the Kamoro people a potential cultural tourism attraction in Timika, Papua. Despite this potential, many Indonesian tourists remain unaware of the existence and richness of the Kamoro tribe, resulting in limited recognition of this cultural heritage. To address this, a visual promotional design has been developed to communicate the unique tourism appeal of the Kamoro tribe and to promote it as one of Papua’s valuable cultural destinations.